Hyundai Going Home
Hyundai Going Home
DIRECTOR :
FLIPEVIL
CLIENT :
HYUNDAI
CREDITS
“Mother, your son Gu-Hyeon is home”
HYUNDAI MOTOR GROUP Going Home
2015, 65-year Division of Korea
Here is an old man who has been longing for home in North Korea.
For Kim Gu-Hyeon and other displaced persons pining for home beyond barbed wire fence, Hyundai Motor started “Going Home” Project.
Using a combination of automotive design technology and Vworld (Spatial Information Open Platform), Mr.Kim’s hometown was virtually recreated including
wild flowers and streets where he used to walk every day.
On the day the two Koreas reunite as one nation, Mr. Kim’s journey back home will be accompanied by Hyundai Motor Group.
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